In recent times, Hoa Binh Tourism industry has promoted tourism development cooperation, especially cooperation in tourism development, including tourism promotion activities with many forms,  such as cooperation between Ha Noi capital and localities, between Hoa Binh and the eight expanded Northwest provinces and Ho Chi Minh City, between the State and private sectors, between businesses and businesses and industry associations together.

Hoa Binh province organized events to promote tourism

The investment in tourism promotion along with the inherent beauty and attractiveness of tourist areas and destinations has helped Hoa Binh Tourism industry achieve certain results. The economic efficiency of tourism has increased sharply in recent years and is vividly shown in the number of visitors and total revenue from tourism services. The average growth rate of tourists in the period 2016 – 2019 was 10.7%/year. Total revenue from tourists in the period 2016 - 2019 increased by an average of 22.3%/year. In 2019, the total number of tourists coming to the province was more than 3.1 million, of which international visitors were more than 400,000, tourism revenue reached nearly 2,200 billion VND, compared to 2018, increasing in both number of visitors and revenue. 

However, from 2020, when the Covid-19 epidemic appeared in Vietnam, tourism was one of the sectors most strongly affected. Like many other provinces and cities in the country, due to the impact of the Covid-19 epidemic, Hoa Binh's tourism activities in 2020 and 2021 faced many difficulties, with the number of visitors and revenue decreasing. In 2020, the number of guests only reached 65.5% of the plan, revenue reached 75.4%; In 2021, the number of visitors will reach 43% and revenue will reach 52% of the year plan.

A survey team in 2023 at Hoa Binh Lake tourist area

Implementing the tourism development project for the period 2021 - 2025, Hoa Binh focuses on promoting propaganda, promotion, and introduction of the land, people, culture, history, and tourism potential of the destination province to large number of domestic and foreign tourists; Attract and call for potential investors to research and survey investment in tourism development projects in the province. Along with that is to innovate and improve the quality and effectiveness of tourism advertising and promotion activities in the coming time associated with the application of information technology, and at the same time overcome shortcomings and limitations in the tourist promotion in recent times. To widely promote tourism, the province has directed the implementation of modern technology application, ensuring uniformity and professionalism to improve the effectiveness of domestic and foreign tourism promotion and promotion activities; Provide complete and timely information about tourism potential and resources to investors. Build and put Hoa Binh Province Smart Tourism Information Portal into operation from 2021; Implement digitization of tourist areas, attractions, and 360-degree virtual reality tours, specifically: digitization of some typical Hoa Binh tours; digitize tourist areas and attractions at Hoa Binh Lake national tourist area, Mai Chau tourist area,etc. At the same time, lead and direct districts and cities to effectively implement communication activities, promote the brand and develop the tourism market.

Hoa Binh participated in tourism promotion event in Ho Chi Minh City

To restart and welcome guests in the best conditions when the epidemic was controlled, Hoa Binh is implementing many solutions suitable to the actual conditions and situation of the locality. The province has actively participated in a number of domestic and foreign tourism promotion programs; Organize and participate in promoting and promoting tourism within the province, outside the province and abroad. Organize and participate in propagating and promoting Hoa Binh tourism at annual tourism fairs and festivals such as: Vietnam International Tourism Fair - VITM Hanoi, ITE International Tourism Fair Ho Chi Minh City, etc. Successfully organized the Culture - Tourism Week of Hoa Binh province in 2019 with a large scale and many diverse activities. To learn experience in tourism and promote tourism, the province has established a working group to travel to a number of countries such as the Russian Federation, Korea, Mongolia, Australia, Japan, and the United Kingdom with the aim of promoting tourism. Strengthen cooperation activities for economic, cultural and social development; which introduced the potential of Hoa Binh tourism to attract investment and link the tourist market. Organizing the Hoa Binh Culture - Tourism Promotion Program in Hanoi with the participation of 10 districts and cities in the province, tourism stimulation programs have been organized over the years: "Hoa Binh Tourism safe and attractive", "Vietnamese people travel in Vietnam", "Hoa Binh tourism - A friendly, safe and attractive destination", "Hoa Binh, a safe tourist destination – Completed experience", "Hoa Binh - Green tourism destination - Completed experience". Organized art program "Hoa Binh - The sound of Muong Land" and Carnival in 2022 to honor cultural heritage and promote Hoa Binh tourism and Community tourism village festival in the expanded Northwest provinces in 2023, etc.

In addition, the province continues to promote cooperation and cooperation in tourism development, effectively implementing tourism development cooperation programs with other provinces. In particular, organize the implementation of the tourism development association program in eight Northwest provinces with Ho Chi Minh City and Hanoi, organize tourism promotion in Hanoi, Ho Chi Minh City and Can Tho city, the places with large tourism markets. Actively participated in activities in the tourism development cooperation program of eight Northwest provinces and Ho Chi Minh City at events organized by provinces in the cooperation group in Hanoi, Phu Tho, Dien Bien, Ha Giang, Yen Bai, etc. In particular, in 2022, an Agreement was signed on a comprehensive cooperation program for the period 2022 - 2026 between the People's Committee of Hoa Binh province and Vietnam Airlines Corporation to promote promotion and cooperation in tourism development of the province. Organized to welcome seven famtrip delegations and one presstrip delegation including many international and domestic travel companies with big brands such as Saigon Tourism Corporation, Hanoi Tourism Corporation, Tra Vinh Joint Stock Company, Vietnamese tourism information, Hanoi Redtours Joint Stock Company, etc. along with media agencies from big cities such as Hanoi, Ho Chi Minh, Da Nang, Quang Ninh to survey and build products and connect them into tourism programs to attract visitors to Hoa Binh.

With efforts in building products and propagating, promoting and promoting tourism. Hoa Binh tourism has recovered and grown rapidly after the Covid 19 pandemic. In 2022, the whole province welcomed over 3.1 million visitors, reaching 211.6% compared to the same period last year, reaching 121.2% of the plan, included 137,537 international visitors. Total revenue from tourists reached 3,614 billion VND, 239% compared to 2021, reaching 150.6% of the plan 2022. In 2023, Hoa Binh welcomed 3,800,000 tourist visitors, an increase of 21.5% compared to the same period last year, reaching 108.6% of the year's plan. Total revenue from tourists: 4,000 billion VND, increased 10.7% compared to 2022, reaching 102.6% of the year plan.​